A Tesla Bear’s Q2 Delivery Preview

Tesla’s quarterly delivery and production report is expected to be released later this week. Cowen analyst Jeffrey Osborne, who has a $300 price target and UNDERPERFORM rating for the stock, raised his Q2 delivery forecast to 84,000 from 70,000, citing faster China/Model Y ramp. As of June 30th, the FactSet consensus estimate for Tesla's Q2 deliveries is 72,149 vehicles.

Dried up demand: While optimistic about activity in China, Osborne is skeptical about recent demand in the U.S. and Europe. 

  • “Recent moves on cutting price for both S, X by $5k, and the 3 by $2k, offering free supercharging months after saying they never would again, as well as lowering the cost for full self driving (FSD), suggest to us that demand generation has been a challenge post COVID-19's pause in auto sales in April and May.”

  • “Sales in the U.S. and Europe appear more challenging and data from key countries in Europe suggest they are losing share. In May, the Model 3 fell to 3rd place for EV sales behind the Renault Zoe and VW e-Golf and even YTD the Zoe is outselling the Model 3 in Europe.”

Push for profitability: In a recent message to employees, CEO Elon Musk said 'Breaking even is looking super tight. ... Please go all out to ensure victory!' Tesla has had three quarters in a row of GAAP profitability and despite the COVID-19 crisis. Four quarters in a row would make the stock eligible to be added in the S&P 500.

Staying with the hot hand: While Cowen remains bearish on Tesla over the long-term, Osborne recognizes there is near-term opportunity due to investor exuberance towards electric vehicles.

  • “...anything EV related is red-hot for investors now and there is a scarcity of ways to invest in the theme, thus we see the stock continuing to "work" near-term despite our caution on competitive positioning over time and valuation.”

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