Twitter Earnings Preview: Engagement vs. Ad Strength
Tech Michael Teich Tech Michael Teich

Twitter Earnings Preview: Engagement vs. Ad Strength

The question for Twitter heading into earnings on Thursday is whether engagement on the social media app was enough to outweigh a digital advertising environment crippled by the coronavirus. Wedbush analyst Michael Pachter, who has a NEUTRAL rating and 12-month price target of $30, sees upside for user growth but remains pessimistic about broader advertising trends.

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