![Twitter Earnings Preview: Engagement vs. Ad Strength](https://images.squarespace-cdn.com/content/v1/5eaf907eea63326652a2d79a/1594833141941-JS3GYXV03EI1CLQWB2FL/image-asset.jpeg)
Twitter Earnings Preview: Engagement vs. Ad Strength
The question for Twitter heading into earnings on Thursday is whether engagement on the social media app was enough to outweigh a digital advertising environment crippled by the coronavirus. Wedbush analyst Michael Pachter, who has a NEUTRAL rating and 12-month price target of $30, sees upside for user growth but remains pessimistic about broader advertising trends.