The Sims is an Underrated Asset for EA: Needham
FIFA and Madden are Electronic Arts’ prized possessions, but The Sims is the underrated asset creating upside for the stock, according to Needham analyst Laura Martin. Martin raised her price target to $150 from $135 on Friday morning.
EA the Most Likely Suitor for Warner Bros. Games: Analyst
AT&T is considering the sale of its Warner Bros. gaming division, according to a CNBC. Jefferies analyst Alex Giaimo says in a recent note that “ATVI and EA are the most logical buyers, each with enough cash to absorb the reported $4B asking price.”