Hard Tea and Spiked Seltzer Strength Make Boston Beer a Top Pick: Cowen
Spiked seltzer and hard tea are the darlings of the alcohol business, and having strong brands in each category makes Boston Beer Company a stock to own, according to Cowen. The research firm rates Boston Beer company as its best Small-Mid Cap idea and its #2 Top Pick overall, citing growth in the Truly and Twisted Tea brands.
Hard Seltzer at the Heart of Boston Beer’s Upside
Hard seltzer is proving to be resilient against economic disruptions caused by COVID-19, and that’s good news for Boston Beer.