Amazon’s Ad Business Worth $350 Billion: Analyst
Amazon’s stock price is ignoring the company’s booming advertising business, according to Jefferies analyst Brent Thill, who now values the segment at $350 billion. Thill upped his estimate from $300 billion, citing a surge in consumers flocking to Amazon for grocery shopping as a result of the pandemic.
Roku’s Audience Growth is Impressive, But Ad Outlook Remains Fuzzy
Roku is finding itself caught between two diverging trends, and investors are stuck choosing which to weigh more heavily. As an aggregator of streaming entertainment content, Roku is a clear winner emerging from the mass exodus from cable television. The problem in the near-term is, however, the lack of visibility into digital advertising strength, which Roku is heavily reliant on.
Snap Price Target Increased to $26 by Stifel
Snap is building a case that it is among the best-positioned companies to capture a growing share of digital advertising dollars in a post-COVID environment. On Friday, the Snapchat parent company received a price target hike to $26 (previously $18) from Stifel analyst John Egbert.