The Sims is an Underrated Asset for EA: Needham
FIFA and Madden are Electronic Arts’ prized possessions, but The Sims is the underrated asset creating upside for the stock, according to Needham analyst Laura Martin. Martin raised her price target to $150 from $135 on Friday morning.
Electronic Arts’ Monopoly on NFL Video Games
Electronic Arts quickly shut down any speculation that Take-Two Interactive would soon be encroaching on its turf in NFL gaming. EA reached an agreement with the NFL on Thursday to extend its exclusive rights to NFL simulation video games through 2026. That means the lucrative Madden franchise will have another few years with zero competition.