The 3 Top Reasons Walmart Wants a Piece of TikTok
Walmart is considering a joint bid for TikTok and the increasingly blurred line between retail and social commerce is one of the key reasons that TikTok’s viral video factory would accelerate sales for Walmart.
Snap’s “Puzzling” Earnings Results Cool Off the Stock and Raise Questions About TikTok
Snap delivered better-than-expected revenue for the latest quarter despite shrinking ad budgets from major advertisers who are struggling with the pandemic, but the social media company disappointed investors with slower-than-anticipated user growth and conservative guidance.
What the Rise of TikTok Means for Snap
TikTok has been the most popular app of 2020 and is showing little signs of slowing down. Despite competing for screen time from a similar demographic, Wall Street believes the two video-first mobile apps can co-exist.