The 3 Top Reasons Walmart Wants a Piece of TikTok
Walmart is considering a joint bid for TikTok and the increasingly blurred line between retail and social commerce is one of the key reasons that TikTok’s viral video factory would accelerate sales for Walmart.
Instagram Reels Might be the Real Deal
Facebook’s answer to TikTok has a chance to also be a solution for driving Instagram’s next leg of growth. A new survey conducted by Jefferies indicates Reels is an early success and suggests the video product has potential to keep more users inside the app for longer.
Facebook Ad Boycott Creates Buying Opportunity: Analyst
Facebook’s stock is taking a hit as the list of brands that are bailing on Facebook continues to grow in response to the social media company’s refusal to fact-check President Trump’s tweets. The fallout, however, might not be as drastic as the stock market is forecasting and creates a buying opportunity, according to Raymond James analyst Aaron Kessler.